Simon Dodd FIPA Joins brandtale as Chief Strategy Officer

We’re proud to announce that Simon Dodd FIPA has joined brandtale as our Chief Strategy Officer, as we scale our vision to become the UK’s most exciting brand-led B2B agency.

Simon is no stranger to our world. For the past few months, he’s been shaping campaign strategy, sharpening our positioning, and advising on major pitches and partnerships. Now he’s officially joining the team to help guide our next chapter, from strong foundations to sustainable growth.

Simon brings over 20 years of commercial experience in B2B marketing and agency leadership. As a Fellow of the Institute of Practitioners in Advertising (FIPA), he’s worked across sectors to refine propositions, lead strategic growth, and develop models that win clients and build credibility.

From Dan, Founder of Brandtale:
“This is a big moment for us. brandtale was built on the belief that B2B marketing can be bold, brave, and commercially effective. Simon’s strategic brain, leadership experience and belief in what we’re building make him the perfect partner for what’s next. We’re growing not just for growth’s sake, but to prove a point, and to build something that outlasts us.”

Simon Dodd shared:
“What Dan’s built here is rare, an agency with real teeth, strong values, and clarity of purpose. brandtale isn’t playing the same game as everyone else, and that’s what drew me in. I’m excited to help guide the journey, shape the model, and help our clients build brands that actually grow their businesses.”

Simon’s appointment is just the start. With new campaigns rolling out, a growing client base, and a longer-term vision in motion, we’re entering our next chapter with clarity, momentum, and a strengthened leadership team.